Which approach best addresses equity when designing a health promotion program?

• A. Provide identical resources to all populations regardless of need
• B. Frame the program around the needs of the majority group
• C. Target underserved groups and remove barriers to access
• D. Ignore cultural and socioeconomic differences in planning

Answer: (C)

Equity in health promotion means recognizing that people have different barriers and needs, and shaping programs so everyone has a fair chance to benefit. The best approach is to target underserved groups and remove barriers to access because it directly addresses the disparities that prevent these groups from participating or benefiting fully. By focusing on those most in need and reducing obstacles—such as cost, transportation, language, and cultural relevance—the program becomes accessible and effective for populations that often bear the greatest health burdens. Providing identical resources to all populations ignores these differences and can widen gaps in outcomes. Framing the program around the needs of the majority overlooks minority groups who may face unique barriers, and ignoring cultural and socioeconomic differences makes the intervention less relevant and less likely to resonate or succeed.